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As TV streaming becomes the primary way that consumers watch TV, the time has come for brands to prioritize the medium. The good news: TV streaming makes television advertising more accessible than ever. That’s because it solves for many of the problems associated with traditional TV advertising, including high media and creative costs, a lack of precision targeting, and rapidly declining audience reach.
In this article in AdExchanger, Roku Head of Performance Advertising Tim Natividad breaks down how marketers can apply their search and social media advertising know-how to TV streaming, its full funnel benefits, and why now is the time for direct-to-consumer (DTC) brands to take their campaigns to the biggest screen in the house.
