Gone are the days of scattered and hard-to-reach TV audiences.
Today, more than half of U.S. broadband households turn to one platform on a daily basis – Roku – to find their next watch. We are with our viewers at literally every step of their entertainment journey, helping them navigate a confusing and ever-changing content landscape. These streamers rely on Roku Search and curation to decide what to watch – whether a hit show, playoff game or Top Chef rerun - and when and where to watch it.
For marketers, the Roku platform offers powerful ad experiences that let them greet customers who are on their way to content. Since Roku owns our relationships with streamers, we can easily pair the creative impact of TV advertising with the precision and accountability that are prized in digital.
That’s the power of Roku: real people, real engagement, and real results. Let’s dig in.
The Roku Experience
Whereas traditional TV was a blunt instrument, today’s TV is personal. In fact, our TVs and viewing experiences can vary as much as our phones. The Roku Experience helps drive that personalization and transform streamers' attention into intention for our partners. We call this the Guided Age of TV.
The Guided Age all starts with our monumental audience scale. The Roku home screen reaches households with more than 125 million people across the U.S. every single day.
The moment these viewers power up their Roku devices, they are greeted by Roku’s home screen, the first stop in every streamer’s journey. And streamers see it all the time. The median household uses Roku at least 25 days a month – dramatically more than individual streaming services which are typically used 10 days a month at most.
From the home screen, they can easily find their favorite shows, pop culture moments and everything else they love about TV. The Roku Experience is designed to be fun, helpful, and interactive; it’s just better TV.
Roku’s expanding ecosystem
The Roku Experience isn’t just about providing streamers with a great TV experience. It’s also the canvas for powerful ad experiences that drive awareness, engagement and measurable results. And we can't talk about ad opportunities on our platform without also explaining the Roku Ecosystem, our interoperable approach to supporting marketers.
The Roku Ecosystem consists of dozens of partnerships with leading marketing and advertising platforms. These partnerships make it easy for our advertisers to create, launch, and measure their streaming TV ad campaigns, whether they’re driving awareness at the top of the funnel or engagement and performance at the bottom.
That means, for example, that marketers who use Adobe CDP or buy through The Trade Desk or Instacart can engage Roku streamers without needing to adjust how they buy. And advertisers who measure campaign performance through iSpot can work with us to obtain the insights they need.
Better TV means better ads
When the Roku Experience and the Roku Ecosystem come together, the results are powerful. All of Roku’s strengths as a platform – our massive scale, the delight we create with streamers, and the precision we offer brands – ladder up to a more impactful advertising experience that drives results.
Because “better TV for everyone” means better advertising for everyone - streamers, marketers, content owners, and you.
