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A tapestry of creative formats

Roku offers a wide range of ad types, most of which fall into four categories: native ads, destinations, video ads, and action ads. Explore each category to discover the best creative package for your brand.

How do you want to show up?
Native Ads

Native Ads

Want to embed your brand within the Roku Experience? These high-visibility ad types include placements on Roku's home screen, within our iconic Roku City screensaver, and more.
Marquee Ad
Marquee Ad Spotlight Ad Theme
TV Frame
marquee-ads copy

Marquee Ad

Targeted, branded native ad unit on Roku’s home screen that surfaces new channels, content and destinations.
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Destinations

Support your audience’s entertainment experience in a way that fuels discoverability and brings brands to life in a meaningful way.
Roku City
Roku City Showroom All Things Food All Things Home Sports Zone Brand Showcase
TV Frame
Roku City copy

Roku City

Captivate millions of streamers by integrating your brand into Roku City, the fantastical, scrolling cityscape.
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Video Ads

Our in-stream ad experiences are akin to the classic TV spot, but come with more options. You can take over an entire ad pod, subsidize an ad-free experience, and more.
Standard Video
Standard Video Pause Ad
TV Frame
standard-video copy

Standard Video

Run your standard video ads across the Roku Publisher Media, which aggregates premium, high quality ad inventory from Roku Channel and other trusted networks.
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Action Ads

The beauty of streaming is that it’s interactive. These ad features provide an easy way for viewers to convert using their remote, whether by directly subscribing to your service, purchasing an item, or learning more about your brand or products. Many of these options can be combined with Roku’s other ad types.
Ok-to-Email/Text
Ok-to-Email/Text Ok-to-Checkout Ok-to-Remind
TV Frame
ok-email copy

Ok-to-Email/Text

Interactive overlay that delivers a link via text or email to an offer, point of purchase, or product information.
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Blog Post

The Roku experience is the doorway to discovery

Roku is the front door to television. Our unique vantage point, reach, and innovations can't be replicated by other platforms, providers, or programmers. Learn how Roku is the lead-in to everything happening in TV and how we're helping brands succeed in streaming.

Read more
roku-experience

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