Skip to content
See how Jennifer Aniston's DTC brand LolaVie drove results on CTV with Roku Ads Manager. Read the case study.
Contact us

Spotlight Ad

Capture attention of your brand campaign with this high-visibility unit that greets users when they turn on their device.

Brand Benefits 

  • High impact
  • Eye-catching creative
  • Fuels discovery

Key Insight

125M

The Roku home screen reaches US households with more than 125 million people every day.*

TV Frame
hubdb image item
*Internal Roku Data, Q4 2024 | Reflects the overall daily audience of the Roku home screen.

See it in action

TV Frame
coca-cola-cpg
Coca-Cola | CPG
Spotlight Ad
Create an unmissable moment when streamers turn on their TV.
TV Frame
coca-cola-cpg

Product Details

See our advertising solutions
Turnaround
calendar
3 weeks
Ways to Buy
standalone
Standalone
package
Packaged
Availability
cloud
Direct I/O
program
Programmatic
ads-manager
Roku Ads Manager
See our advertising solutions

Insights for you

We think you’ll find these resources helpful:
Image{width=1000,height=541,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/Redefining%20holiday%20traditions-%20Coca-Cola%20launches%20a%20magical%20campaign%20on%20Roku.webp',altText='Redefining holiday traditions- Coca-Cola launches a magical campaign on Roku',fileId=251209253618}

Redefining holiday traditions: Coca-Cola launches a magical campaign on Roku

Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/Streaming%20service%20ITVX%20doubles%20exposed%20visits%20and%20streaming%20hours%20with%20Roku%20.webp',altText='Streaming service ITVX doubles exposed visits and streaming hours with Roku ',fileId=251220020940}

Streaming service ITVX doubles exposed visits and streaming hours with Roku

Image{width=1000,height=541,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/Imported%20images/httpimage.roku.comwrapidimagesundefined896a0dd5-1a7f-4112-92ae-2874c21ef7a8.png',altText='httpimage.roku.comwrapidimagesundefined896a0dd5-1a7f-4112-92ae-2874c21ef7a8',fileId=249116685033}

2024 recap: Technology and creativity on Roku

See all insights
*Internal Roku Data, Q4 2024 | Reflects the overall daily audience of the Roku home screen.

Get in touch

Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.

©  2026 Roku, Inc. All rights reserved. ROKU, STREAMBAR, ROKU TV, the Roku logo and the purple d-pad and purple fabric tag designs are trademarks and/or registered trademarks of Roku, Inc. All other trademarks and logos herein are the property of their respective owners.