Introducing the Roku Ads Partner Program: 80+ partners, one place to grow

Today, we're launching the Roku Ads Partner Program, a new way for advertisers to connect with more than 80 Roku partners who help them get more out of streaming TV campaigns.

Announced at the 2026 Roku Performance Summit on November 5, the program brings together trusted partners across five areas: Activation, Commerce, Creative, Data & Audiences, and Measurement & Outcomes.

Finding the right partner for a CTV campaign isn't always easy. The Roku Ads Partner Program simplifies that process by giving advertisers one place to discover the expertise and technology they need. Whether you're new to CTV or looking to take your campaigns further, finding the right support just got a whole lot easier.

Why now? Because CTV advertising is critical marketing infrastructure

CTV has become an important part of the modern media mix. It’s helping marketers reach new audiences and tell bigger stories. Today's advertisers have access to more audience data, commerce integrations, and measurement solutions than ever before. As a result, choosing the right tools and partners can be complicated, requiring the efforts of teams working across marketing disciplines.

The Roku Ads Partner Program makes that process easier by bringing vetted partners together in one searchable directory.

Want to reach shoppers based on their purchase behavior? There are partners for that.

Want to turn your best-performing social media content into TV-ready creative without a big production budget? There's a partner for that, too.

Need to measure brand lift, track website visits, or understand how your CTV campaign influenced sales? You guessed it. We've got partners for that.

For experienced CTV advertisers, the Roku Ads Partner Program makes it easy to find new ways to improve campaign performance. For brands just getting started, it removes some of the guesswork that comes with testing a new channel.

How it works: Five pillars of a successful CTV campaign

To help advertisers find the right support, we have organized partners into five categories covering key stages of your ad campaign.

1. Activation: Get your campaigns up and running

Our Activation partners provide the tools and technology to help advertisers buy, launch, and manage campaigns on Roku. These vendors make it easy to put your media strategy into action and get the most from your CTV investment.

2. Commerce: Connect TV advertising to shopping behavior

Our Commerce partners help advertisers connect streaming campaigns to consumer shopping behavior and sales outcomes. With access to commerce insights, brands can better understand how their CTV investments influence buying decisions and drive business results.

3. Creative: Build better ads for the big screen

Our Creative partners help advertisers develop and optimize TV-ready ads that capture attention. Whether you're creating something new or adapting high-performing social content for streaming, these partners can help you make the most of your creative assets, often without the need for a big production budget.

4. Data & Audiences: Reach the people who matter most

Our Data & Audiences partners help advertisers sharpen their targeting using consumer insights and behavioral data. Whether you're looking to reach frequent pet food shoppers or in-market car buyers, these partners can help make your media dollars work harder by reaching more relevant audiences.

5. Measurement & Outcomes: Know what's working

Our Measurement & Outcomes partners help advertisers understand campaign impact, from brand awareness to website visits and sales. With clearer insights into what's driving results, marketers can prove the value of their CTV investment and make smarter decisions about future campaigns.

Ready to find your next CTV partner?

The Roku Ads Partner Program directory is now live. Explore more than 80 partners, discover solutions that fit your advertising goals, and find the right expertise to help make your next Roku campaign a winner.