Goodlife Clothing is a direct-to-consumer (DTC) luxury apparel brand that provides high-quality essentials for modern living, sold via online and brick-and-mortar retail. When the brand wanted to explore alternatives to paid social advertising, they leveraged Roku’s self-service ad platform to reach new customers at scale.
The Challenge
Historically, Goodlife Clothing has relied on social channels to acquire new customers. As social become less efficient for Goodlife Clothing, the brand looked for alternatives that would enable them to build their brand. That’s when they explored TV streaming advertising on Roku.
The Strategy
With the goal of finding new ways to build awareness, Goodlife Clothing turned to TV streaming through Roku’s Shopify partnership.
Though Goodlife had never advertised on Roku, they found our self-service ad platform easy to use. Roku data helped them reach their prospects by content interest, such as beauty and fashion.
“We’ve seen incredible success with TV streaming and continue to invest with Roku’s ad platform. This is particularly important as many of our social channels see continued measurement challenges.” - Grant Kalfus, Director, Digital Acquisition, Goodlife Clothing
Here’s Goodlife’s video ad creative:
The Results
Goodlife Clothing successfully drove awareness with their TV streaming campaign.* The campaign drove a significant volume into the company’s digital touchpoints, doubling their add-to-cart rate compared to other TV streaming platforms they advertised on before Roku. As a result, Goodlife has quadrupled its investment with Roku.
With Roku’s self-service ad platform, SMBs (small to medium sized businesses) can easily reach their customers at scale on the biggest screen in the home.
“I’m not surprised to see the success that Goodlife Clothing had with our self-service ad platform. Not only is the platform easy to use, but it also utilizes Roku’s direct consumer relationships to help advertisers like Goodlife engage the right streamers with their message. I’m excited to see how Goodlife continues to grow its business with Roku.” - Brad Murphy, Head of Performance Ad Sales, Roku
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*Campaign ran for 8 weeks, from 11/12/21 - 1/8/22
