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Today we announced the launch of Roku Ads Manager, a self-service solution designed for CTV performance. Roku Ads Manager is custom-built to help digitally-native marketers diversify beyond search and social and to succeed in a world where TV ad spending has shifted decisively away from linear.
What it means for growth marketers
Roku Ads Manager is the latest addition to Roku’s robust portfolio of products for advertisers of all sizes. It gives performance-focused advertisers maximum choice in how they purchase premium advertising supply – democratizing access to CTV ads and making it easier to drive results.
Roku Ads Manager addresses the evolving needs of today’s growth marketers with:
1. Optimization and performance: Roku’s immense reach in CTV powers the insights we use to drive awareness and bottom-of-funnel engagement.
2. Efficiency and competitive pricing: Roku’s direct premium inventory enables competitive CTV pricing and spending efficiency – without third-party fees.
3. Action Ads: Marketers can easily generate interactive video overlays on their own, allowing viewers to send themselves a text message while watching their video ad.
4. Shopify Checkout: For the first time in CTV advertising, Shopify merchants can now launch self-service shoppable ads that allow consumers to check out directly on-screen using their Roku remote.
“CTV is a rapidly expanding category, and Roku is uniquely placed to provide new incremental ad inventory to reach new audiences,” said Louis Chong, Paid Acquisition Manager, Acorns. “A consistent CTV presence tends to generate stronger CVR over time. With Roku’s ability to connect with relevant demographics - it just makes sense to have Roku part of the CTV mix.”
“In order to meet growth marketers’ needs across all direct-to-consumer brands, we built a seamless solution to buying CTV video ads for brands of any size,” said Louqman Parampath, VP of Product Management, Roku. “Roku Ads Manager is uniquely positioned to offer data, optimization, and ad formats that no other CTV self-serve solution has, like native shoppable campaigns with Shopify, all while providing a familiar buying experience similar to search and social.”
Learn more about Ads Manager.
