Skip to content
See Roku's 2026 Predictions for the year ahead in streaming. Read the report.

Is All TV Attention Created Equal?

<span id=hs_cos_wrapper_name class=hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text style= data-hs-cos-general-type=meta_field data-hs-cos-type=text >Is All TV Attention Created Equal?</span>

Written by:

Roku Advertising
Stay updated with Roku Advertising.

Roku partnered with TVision to better understand viewer attention. The summary of our findings includes how dayparts impact OTT viewing, performance differences between OTT and linear and implications for buyers and sellers of OTT.

Download the findings here. 

Get in touch

Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.