The Roku Advertising team is excited to kicks off 2024 at CES. In speaking sessions from January 9-12, we’ll unpack new trends at the intersection of tech, entertainment, and advertising — from the future of TV streaming to the art of authentic storytelling.
Going to CES? See below for our schedule of events and more information on how to connect with the Roku team.
Keynote Conversation with Charlie Collier at the Variety Entertainment Summit*
Wednesday, January 10 | 2:10 PM – 2:30 PM PT
Location: The Aria Level 1 - Joshua 8
Roku's President of Media, Charlie Collier, will join Variety’s Co-Editor-in-Chief, Cynthia Littleton, in a conversation about how Roku is identifying opportunities to grow in an ever-changing entertainment environment.
*CES badge required.
Streaming Wars: The Current & Future State of the Industry*
Tuesday January 9 | 3:20 PM - 3:45 PM PT
Location: C-Space at The Aria - Joshua 9
Time: 3:30 PM - 3:55 PM PT
Streaming is on fire and marketers are working hard to stay ahead of trends in viewership. How can smart marketers engage consumers, now and in the future?
*CES badge required
More speakers:
- Dan Rosenfeld, SVP, Analytics & Insights, DIRECTV
- Michael Guth, SVP, Marketing, Spectrum Reach
- Julie Clark, SVP, Diversified Markets, Media & Entertainment, TransUnion
- Moderator: Kimberly Brown Oredugda, VP, MediaLink
The Women are Watching: How Women Fans are Changing Sports and Viewership*
Wednesday, January 10th | 1:30 PM – 2:00 PM PT
Location: Equality Lounge by the Female Quotient
The recent public fixation with Taylor Swift and Travis Kelce has provided a masterclass in marketing and audience persuasion, with Swift single handedly bringing more women and members of Gen Z into the sports conversation. Swift-Kelce mania aside, when it comes to fandom and viewership, women hold the power. Join us as we unpack how streaming platforms have been reaching women through sponsorships, original documentary content and discovery experiences.
*RSVP required
More speakers:
- Joanne Bradford, Advisor, The Female Quotient (Moderator)
- Sarah Harden, CEO, Hello Sunshine
Virtually Represented: The Steps Brands Are Taking Towards Authentic Storytelling*
Tuesday January 9 | 2:30 PM - 3PM PT
Location: Equality Lounge by the Female Quotient
Rachel Helfman, director of ad marketing and creative solutions at Roku, will join leaders at Lenovo, Amazon Web Services, MRM, and JPMorgan Chase, and more in a conversation about authentic storytelling. Research shows that 40% of women feel disconnected from the portrayals of women in ads they see, while nearly half of individuals from marginalized communities report feeling stereotyped.¹ In this discussion, we’ll discuss how to create original and relatable campaigns that allow all women to see themselves and feel represented.
*RSVP required
Roku’s team will be on-site at CES
We're thrilled to have a team of TV streaming experts in Las Vegas and connect with advertisers about the future of streaming, the pieces needed for streaming success, and how to tell stories that resonate with the growing audiences of TV streamers.
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