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MLB is back, but it's no home run for cable.

<span id=hs_cos_wrapper_name class=hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text style= data-hs-cos-general-type=meta_field data-hs-cos-type=text >MLB is back, but it's no home run for cable.</span>

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Roku Advertising
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In our recently-released annual Cord Cutting study, Roku found that the loss of live sports was a key driver of cord-cutting in 2020, with nearly 1 in 3 households in the United States no longer subscribing to a linear cable package, and less than 1 in 5 recent Cord Cutters indicating they are unlikely to return to cable when sports returns.

 

Dan Robbins

VP, Ad Marketing & Partner Solutions

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