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After a year that transformed how marketers and filmmakers have collaborated and influenced our culture, we are excited to announce that Roku will sponsor the year’s first in-person entertainment and advertising industry event in New York City: Tribeca X.
New York City is on the road to recovery, and this event will open the doors to an exciting new chapter in both the city and the industry at large.
On June 18th, Tribeca X will mark the first moment since the pandemic when industry leaders in marketing and entertainment will reconnect and aid in the efforts to revitalize the city’s economy, navigate technological transformation, and thoughtfully rebuild the industry with renewed purpose.
Walmart CEO Doug McMillon, Roku CEO Anthony Wood and Procter & Gamble Chief Brand Officer Marc Pritchard will headline the daylong event.
Tribeca X will feature panels, fireside chats, and breakout sessions examining new technology and the role it will play in storytelling. It will also feature the Tribeca X Award, which celebrates the best brand and filmmaker collaborations across four categories: feature film, short film, episodic, and immersive.
“As America’s #1 TV streaming platform, Roku is a leader in creating advertiser experiences and storytelling built for TV streaming," said Chris Bruss, Head of Roku Brand Studio. “We’re thrilled to convene the industry in-person at this critical moment when the shift to TV streaming can amplify creators’ voices and help brands speak with purpose and creativity.”
Tribeca Festival is working in concert with the New York State Department of Health to ensure all public gatherings are in full compliance with COVID-19 safety protocols and will be an invite only event.
