See an ad. Take an action. That’s simply not how traditional TV works.
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Today, that paradigm has finally shifted. Interactive, shoppable TV ads now allow viewers to engage, shop, or buy directly from their screens using their remote. With Roku Action Ads and Shopify integrations, TV can finally drive real, measurable conversions in ways marketers once thought impossible.
Misconception: TV ads don’t drive performance
Many marketers still view TV as a top-of-funnel channel. It’s great for awareness, but difficult to connect to concrete outcomes. Also, some are still skeptical that viewers will shop via their Roku remotes.
Reality: Roku makes TV actionable
Roku's interactive ad formats turn viewer interest into immediate action, and can do so at scale. Rather than passively watching, viewers can engage directly without leaving the streaming experience.
Action Ads
Roku Action Ads bring interactivity to streaming video. With a simple on-screen prompt, viewers can press “OK” on their remote to receive more information via text, sign up for a newsletter or take other action. These unique formats reduce the distance between awareness and conversion, allowing viewers to act in the moment when interest is highest.
That immediacy drives results. Jennifer Aniston’s haircare brand LolaVie used Roku Action Ads to achieve a 40% lift in sales and a 53% increase in new customers year over year, demonstrating the power of interactive TV to move beyond awareness.
Shopify Integration: connect streaming ads to real purchase outcomes
Action Ads become even more powerful when paired with Roku’s Shopify integration. It lets viewers purchase products directly from their TV screens. Payment and shipping details are pre-populated using Roku Pay, allowing purchases to be completed with the push of a button. Once the order is placed, viewers return seamlessly to their content and receive confirmation details from the merchant.
Connecting your Shopify store allows you to view campaign performance and ad spend directly in Shopify. Plus, with a single-click, you can integrate your merchant store events to create and track campaigns tied to specific goals, such as purchases or site visits.
Shopify integration in action
Direct-to-consumer supplement brand Fatty15 used shoppable Roku ads to prompt viewers to purchase directly using their remotes. More than one in four cart ads converted into purchases.
Bottom line
Shoppable TV has transformed what’s possible in streaming advertising. With Roku Action Ads and Shopify integrations, TV is no longer just about awareness; it’s about action.
Ready to start?
Interested in testing shoppable ads for your brand? Sign up for Roku Ads Manager or learn more in our master blog post: How to Get Started With Roku Ads Manager.
