At Roku, our mission is to create, curate, and promote the entertainment favorites that fuel our streamers’ passions. With so much in-demand content on the Roku platform, finding exactly the right thing to stream can prove overwhelming.
To bridge the gap between viewers and their content favorites, we created curated destinations that go deep on a single genre, moment, or holiday to deliver all the shows and movies viewers want to watch.
Following the success of our lifestyle-focused content Zones All Things Food and All Things Home, we’re launching two new content destinations just in time for the holidays. Below, we offer a sneak peak of these new seasonal experiences and explain how advertisers can use Roku’s Zones to elevate their brands at key moments in the streaming journey.
Get in the Zone
Everything viewers love about TV is on Roku, and our content destinations simplify the discovery process by putting everything they want to watch in one convenient location surrounded by a cohesive brand experience that stands out from the usual TV advertising fare.
Viewers first encounter sponsors through Spotlight and Marquee ads on the Roku homepage – the lead-in to TV for Roku’s more than 85 million streaming households. These high-visibility placements offer unique unduplicated reach; on average, 86% of streaming households exposed to Marquee ads on Roku in 2023 did not see a brand’s ad on linear TV.¹ Once viewers enter the Zone, brands appear in prominent “presented by” logo placements, banner ads that drive streamers directly to shoppable experiences, and in-content video ads.
By aligning with the content viewers love, brands can drive positive message association with a highly engaged audience who is primed to receive their message.
Get into the spirit
Our holiday Zones come just in time for brands to capitalize on the biggest streaming season of the year. As the weather gets colder and the holidays approach, viewers spend more time at home and on the couch with family.
In fact, Q4 sees more streaming than any other season on Roku,² with the top 5 streaming weekends of 2023 all occurring during the winter holidays.
In December 2023, 8 streaming households searched for a holiday title on Roku every second.³ This makes the yule season an ideal time for brands to make themselves visible by partnering with holiday-focused content destinations.
Introducing Roku’s new 2024 holiday destinations
This holiday season, Roku is introducing two brand-new holiday destinations. These sponsored Zones will bring viewers the content favorites they’re craving from across all areas of television while they get into the holiday spirit.
“As the lead-in to the television experience, Roku puts our brand partners front and center to create a connection with streamers before they even start streaming. This holiday season, we’re creating engaging experiences that give viewers everything they want while allowing advertisers an effective and efficient way to maximize their reach.” – Sweta Patel, VP of Marketing and Merchandising
SEASON’S STREAMINGS (Live Now)
Sponsored by Walmart, this holiday-themed destination brings together holiday favorites, the best of The Roku Channel’s free holiday content, seasonal music and playlists, and an exclusive Roku Original Premiere movie.
The content destination includes:
- Featured Favorites: Telling streamers where they can watch timeless movies like Home Alone, Elf, and A Christmas Story
- A Roku Channel Holiday: All the best free holiday movies and shows available on TRC
- Yuletide Tunes & Playlists: A destination for getting your house in the spirit through holiday music classics and the ever-iconic Yule Log
- Action-Packed Holiday: Yes, Die Hard is a holiday movie.
- The Roku Original Premiere of Jingle Bell Love, starring Joey McIntyre of New Kids on the Block fame and Heartland’s Michelle Morgan. In this holiday-themed rom-com, a single dad gets a second chance at love and reignites his passion for music.
ROKU REWIND (Coming December 4th)
As the New Year approaches, we’ll leverage Roku’s unique advanced search analytics and data to surface the most-searched entertainment on the Roku platform from throughout the year to drive deeper user engagement and discovery via our sponsored Roku Rewind destination.
This content destination includes:
- Most Searched: The top trending movies and TV shows of the year.
- Only on Roku: A collection of Roku Originals releases and other free Roku Channel-exclusive content that premiered in 2024.
- Family Favorites: Popular TV and movies that the whole family can enjoy.
- The premiere of the new Roku Original special, Honest Renovations: A Holiday Makeover. In this new spin-off of the popular series Honest Renovations, BFFs Jessica Alba and Lizzy Mathis transform homes (and lives) just in time for the holidays. In partnership with our Roku Rewind sponsor, we’ll feature a custom vignette and an exclusive Marquee Ad Video asset, both featuring series star Mathis. This access to A-list talent is just one of the ways the Roku Experience delivers unique value and helps brands break through the noise.
With the holidays just around the corner, these exclusive content zones are sure to surprise and delight streamers and keep them engaged all season long.
Roku’s Zones are just one of the ways Roku can reach target audiences in the moments that matter most to brands, staying top-of-mind before, during, and after they stream.
¹⁻³ Roku Internal Data, 2023
