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Roku Advertising
Stay updated with Roku Advertising.
Roku’s just-released 2024 predictions reveal several key insights for the coming year. (Read them in full here.)
We recently hosted a live webinar with Roku’s Head of Ad Marketing, Jordan Rost, and MAGNA Global’s EVP of intelligence solutions, Kara Manatt, to discuss what’s bubbling up for TV streaming advertising in 2024.
Takeaways from our webinar:
- Advertisers cut the cord. With record low audiences in traditional TV, advertisers will rethink their perceptions of linear and come to view investments in the channel as risky.
- Streamers will lean in to services’ deep catalogs of content. And media companies will follow suit, seeking new ways to monetize existing content.
- A niche sport will break into the mainstream. Advertisers facing scarce supply will gravitate toward unique opportunities.
- Retail media and streaming build on each other’s momentum. Brands will lean on retail media partners to make their data more actionable.
- Retailers develop shoppable storefronts for streaming campaigns. Retailers and brands will push deeper into shoppable ads as a way to compress the gap between discovery and purchase.
Want to learn more? Read Roku’s full 2024 predictions.
