If you’re a marketer responsible for the success of an ad-supported video on demand (or AVOD) channel, now is the time to grow your audience. According to a 2021 research report from MoffettNathanson, the AVOD market is predicted to balloon to nearly $18 billion by 2025. Roku has everything you need to help your AVOD channel attract, engage, and retain viewers.
In our new playbook, you'll learn:
The four key audience segments who watch AVOD
The three critical moments to reach these streamers
The six most powerful and proven tactics to attract, engage, and retain streamers
The top reason why streamers stop watching
What else AVOD streamers watch, including subscription video on demand (or SVOD), video everywhere apps, and rentals
And much more
Download your copy below.