Drive shoppers from screen to store

Roku connects retailers with ready-to-buy audiences through streaming TV advertising. Our ad formats (native ads, destinations, video ads, and action ads) help you reach shoppers at scale, influence purchase decisions, and measure real business outcomes.

#1

TV OS in the U.S.*

125M

Households reached daily by the Roku Home Screen**

4-in-5

Roku users recall seeing a retail ad on their Roku***

*Roku Internal Data, Q1 2025

**As of Q1 2025

***Roku + Lucid Retailer Study, Q1 2026

How do you want to show up?

Action Ads
Destinations
Native Ads
Video Ads

Action Ads

Action Ads
Destinations
Native Ads
Video Ads

Action Ads

The beauty of streaming is that it’s interactive. These ad features provide an easy way for viewers to convert using their remote, whether by directly subscribing to your service, purchasing an item, or learning more about your brand or products. Many of these options can be combined with Roku’s other ad types.

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Ok-to-Email/Text

Ok-to-Email/Text Ok-to-Checkout Ok-to-Remind

Ok-to-Email/Text

Interactive overlay that delivers a link via text or email to an offer, point of purchase, or product information.

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Ok-to-Checkout

Interactive overlay that enables streamers to browse and buy products directly using their Roku remote.

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Ok-to-Remind

Capitalize on the excitement of an upcoming release/event with an interactive reminder overlay designed to engage fans and find new audiences.

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Destinations

Support your audience’s entertainment experience in a way that fuels discoverability and brings brands to life in a meaningful way.

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Roku City

Roku City Showroom All Things Food All Things Home Sports Zone Brand Showcase

Roku City

Captivate millions of streamers by integrating your brand into Roku City, the fantastical, scrolling cityscape.

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Showroom

Turn attention into intention with a cinematic experience that places your brand at the center of a visually engaging and interactive destination.

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All Things Food

A single location to find the best food and cooking content from across the Roku platform within a highly visible and ownable contextual experience.

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All Things Home

A single location to find the best in building, DIY and design content from across the Roku platform within a highly visible and ownable contextual experience.

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Sports Zone

A curated destination to help fans follow their favorite teams, leagues and sports from across all of TV within a highly visible and ownable contextual experience.

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Brand Showcase

A custom destination that encourages streamers to engage with your brand messaging and products via their Roku remote.

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Native Ads

Want to embed your brand within the Roku Experience? These high-visibility ad types include placements on Roku's home screen, within our iconic Roku City screensaver, and more.

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Marquee Ad

Marquee Ad Spotlight Ad Theme

Marquee Ad

Targeted, branded native ad unit on Roku’s home screen that surfaces new channels, content and destinations.

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Spotlight Ad

Capture attention of your brand campaign with this high-visibility unit that greets users when they turn on their device.

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Theme

Reach millions of streamers with this highly visible, prominent execution that transforms the Roku home screen or Roku Channel home page.

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Video Ads

Our in-stream ad experiences are akin to the classic TV spot, but come with more options. You can take over an entire ad pod, subsidize an ad-free experience, and more.

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Standard Video

Standard Video Pause Ad

Standard Video

Run your standard video ads across the Roku Publisher Media, which aggregates premium, high quality ad inventory from Roku Channel and other trusted networks.

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