Get the most out of Roku Ads with Publisher Certification

A TV streaming course tailormade for publishers. 

As Roku’s product teams continue to invest in tools for publishers, we’ve identified an opportunity to help media companies increase their TV streaming revenue and prepare them for coming changes in the rapidly evolving TV ads space.

To support this mission, we’re excited to introduce Roku Ads Publisher Certification, a free, on-demand course tailormade for publishers looking to better understand the nuances of programmatic and TV streaming advertising.

The course reviews the latest in addressable TV and programmatic advertising while familiarizing publishers with maximizing value from Roku solutions like Dynamic Linear Ads.

Through information-packed and interactive modules, Roku Ads Publisher Certification will provide publishers:

1. Foundational TV streaming knowledge: Understand the current state of play with TV streaming ads, along with emerging revenue and audience growth opportunities for publishers.
2. Programmatic marketing fundamentals Learn the basic foundations of programmatic as it relates to TV streaming, including key terms, Demand Side Platform capabilities, buying models, and more.
3. Automatic Content Recognition insights: What is ACR technology, and how does it enable delivery and attribution of streaming ads? Enrollees will learn what this important - and often misunderstood technology - really does, and how it powers Roku’s Dynamic Linear Ads solution.
4. Roku’s Dynamic Linear Ads deep-dive: Understand in simple terms what our Dynamic Linear Ads offering does with real-life example of a DLA enabled vs. standard linear creative placement.  

This course covers streaming-first monetization strategies for users of all skill levels, from experienced professionals to those who are new to TV streaming or need a refresh.

Each section includes interactive learning modules to put your knowledge into practice.

Showcase your knowledge with a digital badge

The program closes with a final assessment. After passing, learners will receive a Roku Ads Publisher Certification digital badge that can be displayed on LinkedIn pages and other channels.

Get more from streaming ads 

With Roku’s Publisher Certification, publishers can...

1. Empower teams and employees

2. Future-proof your monetization strategy

3. Maximize the streaming opportunity for 2023

As the addressable TV landscape continues to evolve, it is more important than ever to learn how to drive monetization across linear and TV streaming media. Get started today with Publisher Certification. 

Ready to learn the latest and greatest in addressable TV? Enroll now.