Auto Dealer TV Advertising | Roku Ads Manager

Case Study

How a car dealer network efficiently reached audiences at scale

Chapman Automotive Group operates 25 dealer locations across Phoenix, Tucson, and Yuma, but for most of them, traditional TV spots offered neither the efficiency nor the hyperlocal targeting at the zip code level needed to justify the cost. Streaming changed that equation entirely.

Learn how they did it

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Affordable Reach

Find your next buyer down to the dealer level with hyperlocal, ZIP/DMA reach.

Interactive Ad Units

Car buyers can use their remote to find a dealer or book a test drive.

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Built for Lead Gen

Find out what's working — link ad exposures directly to dealer visits.

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Need Creative?

Need to polish your creative? Our AI-powered video upscaling tool makes it easy to repurpose existing assets for CTV campaigns.

Join other brands using Roku Ads Manager:

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Beyond its cost-effectiveness, the biggest value of CTV is that it actually works. For years, we were only running video ads on Meta and YouTube, and while those platforms have their place, nobody ever mentioned seeing us.

Brad Axmear, SEM Manager, Chapman Automotive

Getting our brand on CTV expanded our reach in a meaningful way and helped contribute to our goals of driving traffic to LolaVie.com and increasing sales at Ulta Beauty.

— Joel Ronkin, CEO, LolaVie

CTV is a rapidly expanding category, and Roku is uniquely placed to provide new incremental ad inventory to reach new audiences. A consistent CTV presence tends to generate stronger CVR over time. With Roku’s ability to connect with relevant demographics - it just makes sense to have Roku part of the CTV mix.

— Louis Chong, Paid Acquisition Manager

As performance marketers at Ogee, we were thrilled to explore the unique opportunity of running CTV ads with Roku. This platform has enabled us to connect with net new audiences, all while keeping our direct response objectives front and center.

— Alex Stark, Co-founder & CMO

Roku Ads Manager’s easy-to-use streaming ad platform got our campaigns live in minutes, and the performance was strong at both the top and bottom of the funnel. And their always-on support made a huge difference.

— Minghua Hou, Director of Paid Media

As a Roku user myself, I was excited to try out this unique opportunity with Roku. The platform is ideal for reaching a new audience that I was not able to reach through other platforms. Lower CPMs allowed us to get our video in front of thousands of more people and build up brand awareness for Ice Shaker.

— Chris Gronkowski, CEO

Roku's ability to connect with viewers in a fun and interactive way is a standout, it's an attractive option for brands looking to expand their visibility through CTV.

— Dr. Juan Salinas, Founder & CEO

Roku Ads Manager made it incredibly easy for Criquet Shirts to enter the CTV space. The platform’s intuitive setup and unique interactive ad formats allowed us to quickly create and launch campaigns, all while effectively reaching key geos and audiences on the big screen.

— Hobson Brown, Co-Founder & Head of Marketing

We are thrilled with our performance on Roku and know it helped drive our enrollment numbers this year.

— Maria Blencowe, Director of Comms & PR

We were aware of Roku’s position in the US market, and with the ad technology they have available through their products in the home, we knew that there was a lot of incremental reach available outside of what we were already doing in our video media mix,” added Chriscoli.

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— Conor Chriscoli, Programmatic Display Manager, PureGym