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Roku Ads Manager:

CTV ads made simple

Roku puts the reach of premium streaming and the control of self-serve ad buying in one platform.

Reach your audience on Roku, America’s #1 TV streaming platform.*

50%

of streaming homes use the Roku OS. 1

100

Premium ad-supported apps

125M

Active daily users 2

*By hours streamed, Dec 2023 (Hypothesis Group)
1 Nielsen, Q4 2025
2 As of Q4 2024

Self-serve, full access

The full power of Roku at your fingertips.
Find your audience, go live in minutes (no DSP fees).
And, measure what matters most to you from reach to ROAS.

Join other marketers using Roku Ads Manager:

Lolavie
acorns
olipop
puregym_logo_transparent
fatty15-logo-200x100
ogee
jambys
mrcool
iceshaker
pnuff
salsaritas
criquet
gca
Roku Ads Manager was a key part of our overall marketing mix, helping us connect LolaVie with viewers who ultimately became customers.
Lolavie
— Joel Ronkin, CEO, LolaVie
CTV is a rapidly expanding category, and Roku is uniquely placed to provide new incremental ad inventory to reach new audiences. A consistent CTV presence tends to generate stronger CVR over time. With Roku’s ability to connect with relevant demographics - it just makes sense to have Roku part of the CTV mix.
acorns
— Louis Chong, Paid Acquisition Manager
As performance marketers at Ogee, we were thrilled to explore the unique opportunity of running CTV ads with Roku. This platform has enabled us to connect with net new audiences, all while keeping our direct response objectives front and center.
ogee
— Alex Stark, Co-founder & CMO
Roku Ads Manager’s easy-to-use streaming ad platform got our campaigns live in minutes, and the performance was strong at both the top and bottom of the funnel. And their always-on support made a huge difference.
mrcool
— Minghua Hou, Director of Paid Media
As a Roku user myself, I was excited to try out this unique opportunity with Roku. The platform is ideal for reaching a new audience that I was not able to reach through other platforms. Lower CPMs allowed us to get our video in front of thousands of more people and build up brand awareness for Ice Shaker.
iceshaker
— Chris Gronkowski, CEO
Roku's ability to connect with viewers in a fun and interactive way is a standout, it's an attractive option for brands looking to expand their visibility through CTV.
pnuff
— Dr. Juan Salinas, Founder & CEO
Roku Ads Manager made it incredibly easy for Criquet Shirts to enter the CTV space. The platform’s intuitive setup and unique interactive ad formats allowed us to quickly create and launch campaigns, all while effectively reaching key geos and audiences on the big screen.
criquet
— Hobson Brown, Co-Founder & Head of Marketing
We are thrilled with our performance on Roku and know it helped drive our enrollment numbers this year.
gca
— Maria Blencowe, Director of Comms & PR

Campaigns tailored to your needs

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Find your audience

100M+ households layered with Roku's data, third-party segments, and your own.

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Interactive TV ads

With Action Ads, you can convert viewers with a click of their Roku remote—request more info or shop for products.

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Connect your Shopify store

With Roku Ads Manager, you can connect directly to your Shopify store and offer customers a seamless checkout experience right on their TV.

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Need creative help?

We'll help you upscale assets you’re already using and make them TV-ready.

Ready to advertise on CTV?

Roku Ads Manager is your easy button. Start for as little as $500, no long-term commitment. Just set up your account and go:

ADM Sign up
Step 1

Create your account.

Step 2

Choose your objective and target audience.

Step 3

Upload your creative for approval.

Step 4

Launch your campaign and measure results.

ADM Sign up
Step 1

Create your account.

Audience and Location Step Screenshot
Step 2

Choose your objective and target audience.

ads-step-3-1
Step 3

Upload your creative for approval.

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Step 4

Launch your campaign and measure results.

Get in touch

Need more support? Our sales experts are here to help. Book a 1:1 demo.