Audience
Last Updated: August 2026
Millennials
Streamer Profile
Demographics
Aggregated Roku Platform Data|Q2 2026
Gender Split
50% Male
50% Female
Geographic Breakdown
56%
HHs Including This Audience
73%
Cord Cutters
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3.8 years
Avg Tenure of Roku Account
Share of Streaming Hours by Content Type
Aggregated Roku Platform Data|Last 9 Months
Free Ad-Supported
Ad-supported streaming with no subscription.
Ad-supported streaming with no subscription.
SVOD
Subscription Video on Demand. Streaming services that require a paid subscription to access content, including both ad-free and ad-supported viewing.
Subscription Video on Demand. Streaming services that require a paid subscription to access content, including both ad-free and ad-supported viewing.
MVPD/vMVPD
Multichannel Video Programming Distributor/Virtual Multichannel Video Programming Distributor. Streaming services that deliver live linear TV channels over the internet, functioning as a cable/satellite replacement without the traditional infrastructure.
Multichannel Video Programming Distributor/Virtual Multichannel Video Programming Distributor. Streaming services that deliver live linear TV channels over the internet, functioning as a cable/satellite replacement without the traditional infrastructure.
Other
Includes TVE (TV Everywhere, apps that allow cable or satellite subscribers to stream live or on-demand content online using their existing subscription credentials) and TVOD (apps where users pay per title to rent or purchase content).
Includes TVE (TV Everywhere, apps that allow cable or satellite subscribers to stream live or on-demand content online using their existing subscription credentials) and TVOD (apps where users pay per title to rent or purchase content).
Mar 2026 | Snapshot
...
Free Ad-Supported
48%
SVOD
34%
MVPD/vMVPD
14%
Other
3%
Title Search Affinities
Search Title Trends by Index*
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Aggregated Roku Platform Data
*Index refers to the propensity of the selected audience to search for this title when compared to the average Roku home
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