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Case studies | Native Ads | Enterprise
How Toyota's first Roku integration drove measurable brand lift
For its first content integration on the Roku platform, Toyota combined a thoughtful series tie-in with a diverse ad buy — with powerful results
Case studies | Native Ads | Enterprise
How Toyota's first Roku integration drove measurable brand lift
For its first content integration on the Roku platform, Toyota combined a thoughtful series tie-in with a diverse ad buy — with powerful results
Brands of all sizes see success with Roku
70M
of those exposed to the Marquee Ad did not see a brand's ad on linear TV.
100
top ad-supported streaming channels
90%
of AdAge 200 have chosen Roku as their TV streaming partner
Thanks to our all-encompassing partnership with Roku, we have built an advanced integration and solution enabling Roku Media to be available across the ecosystem. Our integration to provide Roku Media to buyers working with Magnite's demand facilitation efforts as well as Magnite's ClearLine and agency marketplace solutions enables more advertisers to invest in programmatic TV streaming.
— Mike Laband, SVP, Platform Revenue
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