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Holiday streaming is a ritual, and Roku is where it lives 🎄📺

Roku unlocks audiences you've yet to discover, all on America’s #1 TV streaming platform.1

47%

lift in purchase driven by action ads.1

#1

most-streamed weekend on Roku is Black Friday to Cyber Monday.2

39%

of Roku shoppers plan to start
holiday shopping as early as October. 2

1Roku Internal Data, 2025-26
2Roku + Lucid Holiday Survey, Jan 2026

Simple. Self-serve. Seamless.

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Reach new audiences 🎅

Place your message alongside premium ad-supported content and reach the right audiences using first-party data.

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Unlock unique, interactive ad units 🎁

With Action Ads, you can invite viewers to take action directly from their Roku remote—just in time for the holiday shopping rush.

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Maximize CTV performance ✨

Easily measure and optimize on the fly—and tap into partner integrations to boost awareness, drive conversions, or both.

The holiday prep guide to CTV ⛄

We think you’ll find these resources helpful:

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self-service ad platform | Guides & Reports

Plan your holiday campaign now: A guide to streaming TV advertising in Q4

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TV streaming | holiday | Guides & Reports

How to create shoppable streaming TV ads for the holidays

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Streaming 101 | Action Ads | TV streaming

How to get started with Roku Ads Manager

Get in touch

Looking for 1:1 guidance? Schedule time with a Roku Ads Manager expert.

*Valid for first time spenders only, must be applied and spent within 60 days. TERMS APPLY.