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It's all on Roku

Roku makes every part of the TV experience better, including the ads. We provide massive reach across multiple streaming apps and channels, TV's most creative canvas and powerful performance—all in one place.
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Be at the center of TV with our powerful platform

Whether you are a large brand eager to grow your streaming footprint or a growth marketer in search of customers, we have a solution for your business.
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Real people

Every user who enters the Roku Experience is logged in. That means you get the impact of peak TV with the precision of performance TV.

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Real engagement

Surround TV moments with delightful ad experiences and interactivity that turn attention into intention.

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Real results

Our ecosystem of partners helps you understand the direct impact of your streaming ads.

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Roku is bigger than streaming

Roku is where TV happens. Today, nearly half of all TV streaming in the U.S. happens on a Roku device*. We offer authenticated reach, massive scale, and deep engagement to deliver results that matter.
*Based on Comscore data, by hours streamed

Brands of all sizes see success with Roku

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turbotax
mini
wendys
headspace
redbaron
wholefoods
Bringing Paramount Mountain and many of our beloved franchises to Roku City through this first-ever fully branded takeover is a fun and disruptive new way for us to engage and delight fans of the diverse and popular offering that has been fueling the rapid growth of Paramount+.
paramount
— Domenic DiMeglio, EVP and CMO
Roku has been a fantastic partner in driving innovation and results. The implementation of holistic campaign management gave Lexus complete visibility into household frequency. The byproduct of this strategy minimizes over exposure and creates the ability to reinvest that efficiency into unique reach and improved performance results.
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— Preston Larson, Chief Planning Officer
Collaborating with Roku enabled us to maximize our reach and effectively communicate our message about building credit without debt. The results are a testament to the effectiveness of meeting TV streamers in their own space and leveraging Roku’s innovative advertising offerings.
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— Steve Hartmann, Head of Integrated Marketing

You shouldn’t have to guess if your ads are performing
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Roku has partnerships with dozens of leading marketing and advertising platforms. From top-of-funnel performance through lower-funnel sales tracking, our ecosystem enables unrivaled insights from the tools you already use.
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The latest streaming and audience trends

What are people watching? We’re tracking emerging patterns in streaming entertainment, sports, and search.
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Insights & Analysis

New Research Uncovers the Evolving Relationship Between Streaming and Attention

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Streaming strategies | Blog

Reaching Gen Z: How TV streaming and social come together

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Insights & Analysis

How to harness cultural moments with TV streaming

Discover more insights

Streaming doesn’t have to be hard

Explore content designed to help you become an expert on streaming advertising quickly.
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Streaming strategies

New to streaming? Read our quick overview for advertisers

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advertising

A tapestry of creative formats

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Streaming strategies

Mastering CTV advertising: A marketer’s guide to Roku Ads Manager

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